Monday, February 11, 2008

Now THIS is how to raise money!

One of the best fund-raising vehicles I have ever seen, the "Mummy Memo," is linked below. Its author can choose to come forward (or not) as he or she wishes, but deserves many accolades. Humor is a deeply underappreciated and underutilised tool in fund-raising. This appeal did stupendously well.

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