One of the best fund-raising vehicles I have ever seen, the "Mummy Memo," is linked below. Its author can choose to come forward (or not) as he or she wishes, but deserves many accolades. Humor is a deeply underappreciated and underutilised tool in fund-raising. This appeal did stupendously well.
http://oi.uchicago.edu/OI/INFO/LEGACY/Leg_Mummy_Memo.html
Subscribe to:
Post Comments (Atom)
Posts
Stumble It!
No comments:
Post a Comment